Email marketing is one of the best, largely untapped means of getting your message out to those with whom you’ve engaged in the past. It’s more than just “junk” email – it’s an important, powerful, inexpensive ways of communicating for businesses.
The B2B Conversion Experts recommend your business create a checklist of the series you will need.
Cold Email – conversion experts know that it take 7 – 10 times for someone to hear about your business before they will take the leap. Cold Email is a deeply researched conversion process. Keep in mind your SEO and SEM should be bullet proof. Also you need a clear offer. We recommend 10 steps.
Sales Automation – business leaders will tell you that if you believe in your business, it’s your duty to continue putting your offer in front of them until they give you a ‘no’. We recommend 5 steps, with monthly newsletters for those who open but do not respond.
Scheduling Outbound Content – sales professionals are always seeking efficient ways of finding the right prospect, with the right message, at the right time. Within your CRM exists workflows and templates for that outreach. We recommend schedule and re-schedule workflows for each stage of the sales process.
For more information, email PJ at hello@b2bconversionexperts.com.
Learn more about the company behind this site, Search and Convert. We leverage AI to generate conversion focused content.
